Finding the right sports agent can be a tough and confusing process. I went through four different agents during my two-year professional career, and many athletes face similar or even more changes. Some athletes even end up firing their agents after just a week. This shows how challenging it can be to find someone you truly trust to represent you well.
I recently talked to a former college basketball player who told me how hard it is for athletes to find good agents, especially after college. Many athletes don’t have clear guidance or resources, and having something like an Athletic Agent Bond can help ensure the agent is trustworthy. Like many, they often just ask around and hope to find an agent who can help them move to the next level.
In the future, how athletes find agents may change, but right now, here are five important things every athlete should look for in a sports agent:
1. Hard Work
If your agent isn’t willing to work hard for you, getting a spot on a team is nearly impossible. The sports world is very competitive. Your agent needs to put in more effort than anyone else. They should be making calls, sending emails, and doing everything necessary to help you succeed. My first agent treated his job like a hobby and did not work hard enough for me. I fired him after three months because I needed someone who takes my career seriously—your agent should work as hard as you do, if not harder.
2. Honesty
Your agent must be honest with you about your chances and opportunities. They should be upfront about what is possible and not make promises they can’t keep. Sometimes, agents tell athletes that a spot is open on a team when it’s already taken. This kind of dishonesty wastes your time and trust. While most agents mean well, some just keep athletes on their list to make money. Pay attention to red flags. If you notice dishonesty, it’s better to move on.
3. History
Before choosing an agent, do your research. Look for their track record online or ask other athletes and coaches about their reputation. The sports community is small, and word travels fast. If no one has heard of the agent, it might mean they are new or not very good. While it’s okay to give new agents a chance, avoid those with a bad reputation because it could harm your career in the long run.
4. Accessibility
One of the best things about having an agent is being able to reach them whenever you need help. Your agent should be available and respond quickly, especially during emergencies. For example, when I had a contract problem playing overseas, I could call my agent anytime—even with a 14-hour time difference—and he helped solve it quickly. You want an agent who will support you through all the ups and downs.
5. Belief
Your agent should truly believe in you, not just as an athlete but as a person. The relationship should be more than business. You need someone who trusts your talent and wants to see you succeed both on and off the field. This kind of trust is powerful and helps build a strong partnership.
Final Thoughts
Finding the right agent is not easy, even for the most talented athletes. Your needs may change over time, and sometimes you may have to leave an agent or end a contract. That’s okay. Just make sure you keep things professional and avoid burning bridges. The right agent can make a big difference in your career and life.
